Samsung led the premium market segment in India
Vivo overtook Samsung’s second place as the biggest seller of smartphones in India a couple of weeks ago. It’s been a piece of bad news for the South Korean manufacturer. However, according to the latest report from Counterpoint Research, Samsung led the premium market segment in India for the Q! 2020.
As we know, Samsung has to struggle in the premium market for a long time, especially in the Indian Market. However, this time the company managed to attain a whopping 34% of the market share in the flagship smartphone shipments for the first quarter of 2020.
As we can see in the graph below, Samsung beat Apple by around a point. However, OnePlus fell by an additional 8% after dominating in Q2 of 2019.
According to Counterpoint Research, Samsung Galaxy 10 Lite and the Galaxy Note 10 Lite has pushed Samsung to top. Moreover, affordable Samsung Galaxy S20 also helped with the accomplishment. Probably, there is an impact of some incentives and cashback that brand used to ease the sale in the market. Note that the premium segment includes all smartphone priced above INR 30,000, which is around $400.
Earlier, Vivo undertakes the second position for the podium of the biggest sellers of smartphones in India. Chinese Vivo sold around 6.7 million units and 19.9% of market share as well. On the other hand, Samsung shipped almost 6.3 million units and 18.9% market share for the first quarter of this year. Canalys publish this data on the website.
The Chinese firm Xiaomi still dominating the market with a 30.6% market share and sold almost 10.3 million units. We know India is the second world market in the volume of smartphone sales behind China. In India, 158 million smartphones were sold in 2019 and increase by 7% compared to 2018.
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